Make Reebok the most digitally innovative sports brand

Reebok asked for experiences worthy of their ambition to be the most digitally innovative sports brand. Our insight: Reebok should own fitness, via digital innovation. We Brainstormed and visualised a series of digitally innovative ideas to help them realise this goal.

Innovations included: Functional customisation - Creating made to measure moulded insoles. Using Google+ Hangouts as a real gym class alternative. Making goals and goal setting more achievable by harnessing existing online social groups and support.